Nine years ago, we made our milk formulas climate neutral. Now we’re taking this one step further: All of Holle’s milk formulas are now climate positive. Since our beginnings, we have produced our products through biodynamic farming – the most climate-friendly form of farming. In the following article, we will explain why this is so important and discuss some of the other things we are doing to gradually make our world greener.
Demeter – A key factor in the fight against climate change
Holle is a Demeter pioneer in the production of baby food. The majority of our products feature the Demeter label: Biodynamic quality of the highest standard. For more than 100 years, Demeter farming has been practising the same thing that is now being celebrated as a sustainable trend: Biodynamic farming in closed cycles in which one stage logically links to the others.
In a biodynamic farming system, the soil contains biomass, which promotes humus formation. A thick humus layer in turn keeps the soil healthier by increasing its ability to retain nutrients and water. Most importantly, this soil is able to bind greenhouse gases over the long term – which is an important factor in climate protection.
Nevertheless, greenhouse gases are generated during farming and the subsequent production of our products. We offset these greenhouse gases in regional projects (e.g. in project for organic farmers in Germany) and in international emission reduction projects. These figures are calculated by independent institutes using the GHG Protocol, a standardized method for calculating greenhouse gas emissions.
Since 2013, our milk formulas have been certified as “CO2e neutral”, with our milk and grain porridges receiving this certification in 2014 and our goat milk formulas in 2016. The junior mueslis were next to follow and finally the Holle pouches at the beginning of 2021. Now we’re taking it one step further: From now on, our cow milk and goat milk formulas are climate positive. This means that we compensate for more greenhouse gases than we have generated in this area – resulting in a net positive for the climate. In this way, we also make an important contribution to compliance with the objective defined in the Paris Climate Agreement of limiting global warming to 1.5 degrees Celsius.
At Gut Döllnitz farm in Hall and Frankenhof farm in Heilsbronn (both situated in Germany), we are reducing greenhouse gases and supporting the formation of valuable humus.
Each year, the Kariba project protects around 785,000 hectares of forest, along with the vulnerable and endangered species that live within the forest and much more. This project also offsets more than 3.5 million tonnes of CO2 by preventing deforestation in this region.
We improve our soils with humus, which allows the soil to bind more CO2 and makes an important contribution to protecting the climate.
In an effort to maintain agricultural structures in the Black Forest, we are helping farmers convert their farms to produce Demeter goat’s milk.
We take responsibility for logistics together with our logistics partner.
More Demeter, more biodiversity: This simple formula explains the contribution that biodynamic farming makes to species protection. That is why we use raw materials in unique Demeter quality to produce our products and always promote organic farming.
In addition to our climate-positive milk formulas, our grain and milk porridges, junior mueslis and pouches are also climate neutral. But that is still not enough for us: We are continuing on our sustainable journey and are working on minimising our CO2e footprint. We are planning on making even more of our products climate positive.
The ear of a corn perfectly symbolises how we view the concept of sustainability. It represents the origins of the Holle brand, which started processing grain in line with biodynamic standards over 85 years ago. It is also used in our company logo. The ear also represents the fruit that can be grown thanks to our holistic, future-oriented thinking and action: a sustainable, social and fair future.
Six seeds representing six topics
Here’s how sustainability is brought to life at Holle: