Years ago, we started making our formulas climate neutral. More climate neutral product lines gradually followed. Step by step, we went further and added other climate positive products in addition to formulas. This means that we offset more greenhouse gases than have been produced in our value chain – and thus make a positive contribution to the climate. Since our beginnings, we have relied on biodynamic farming – the most climate-friendly form of farming. In the following, we explain why this is so important to us and what we are doing to make our world a greener place bit by bit.
Climate statements on Holle packaging
In November 2021 Holle provided information on its climate positive credentials for the first time. Parallel to this, the first Holle products with a climate positive logo appeared on store shelves, with more rolled out as time went on. For many years now we have been calculating the Co2e footprint of our products and working to reduce it. Compensation for unavoidable emissions is an important part of this and we firmly believe that meaningful compensation projects need to be supported if we are to achieve climate goals.
Criticism of so-called ‘green claims’, such as climate positive credentials, is something which we take very seriously. We have learned that this topic is so complex that it cannot be explained clearly and understandably on product packaging. In the interests of transparent product communications and to avoid confusing consumers, we decided back in January 2023 to remove the climate positive logo from all Holle packaging. Avoiding the disposal of unnecessary packaging is important to us, so this logo will be gradually phased out as we reprint packaging for the relevant products. Depending on sales of individual products, it could take up to a year after the packaging changeover (i.e. reprinting of packaging without a climate positive logo) until the climate positive logo has disappeared from Holle products on store shelves.
We will, however, continue to support our projects to protect the environment and resources. Holle follows global and legal developments very carefully and we are continuously updating our measures accordingly, also on this website.
At Gut Döllnitz farm in Hall and Frankenhof farm in Heilsbronn (both situated in Germany), we are reducing greenhouse gases and supporting the formation of valuable humus.
Each year, the Kariba project protects around 785,000 hectares of forest, along with the vulnerable and endangered species that live within the forest and much more. This project also offsets more than 3.5 million tonnes of CO2 by preventing deforestation in this region.
We improve our soils with humus, which allows the soil to bind more CO2 and makes an important contribution to protecting the climate.
In an effort to maintain agricultural structures in the Black Forest, we are helping farmers convert their farms to produce Demeter goat’s milk.
We take responsibility for logistics together with our logistics partner.
More Demeter, more biodiversity: This simple formula explains the contribution that biodynamic farming makes to species protection. That is why we use raw materials in unique Demeter quality to produce our products and always promote organic farming.
The ear of a corn perfectly symbolises how we view the concept of sustainability. It represents the origins of the Holle brand, which started processing grain in line with biodynamic standards over 85 years ago. It is also used in our company logo. The ear also represents the fruit that can be grown thanks to our holistic, future-oriented thinking and action: a sustainable, social and fair future.
Six seeds representing six topics
Here’s how sustainability is brought to life at Holle: